About

His career began at the meeting point of strategy and entrepreneurship. After Booz & Company, he cofounded SOUPLE, an early French destination marketing agency, and created Die Nacht, which helped bring new energy to Paris nightlife. Its biggest night brought 10,000 people to dance beneath the wings of the Concorde at Le Bourget, a site managed by the French Ministry of Defense. Strategic perspective and producer instinct have shaped his approach ever since.

After leadership roles at FutureBrand, Interbrand and MATTE Projects, he spent six years as Principal at Resonance, where he led the New York office, launched the European business and grew its global place branding practice. He advised nearly fifty cities and destinations, from Houston and Baltimore to Riyadh and Christchurch, helping leaders define their competitive identity, align stakeholders with different priorities and turn strategy into action across investment, tourism and economic development.

For five years, he served as brand lead for Brussels, aligning how the region presents itself to the world with its ambitions for tourism, business, talent and investment. He also spearheaded WRLDCTY, a global forum bringing together city leaders, businesses and placemakers to shape the future of urban life.

Today, he advises Bloomberg Associates on its work with cities around the world and works directly with CEOs, boards and public leaders. He speaks internationally on place branding, teaches at IHECS in Brussels and serves as a French Foreign Trade Advisor. Based between New York and Marseille, he is building endoume as the home for this work.